‘Snake Oil’ salesman is a term I have occasionally seen posted by Trolls on Internet forums in an attempt to discredit the profession of sales and marketing. Professional marketing is an anathema to many such people and this derogatory expression is sometimes used carte blanche by individuals when in point of fact they know very little, sometimes absolutely nothing about the company or product in question, even though they pretend otherwise. Their rationale seems to be “looks really slick and professionally marketed, so it must be snake oil”. During the 19th Century gullible people in Western society who were seeking a ‘cure all’ for their ailments at one time bought snake oil. My opinion is that taking some ‘magic potion’ was a much easier option than changing the lifestyles that so often caused the problems in the first place, and herein lays the fundamental problem.
Interestingly snake oil is still widely used today in some cultures, (China in particular) and there is substantial pharmacological evidence to prove it has demonstrable health benefits for specific conditions, however it is not a ‘cure all’ and people who may try to sell it as such are in fact fraudulent. In the United Kingdom Fraud is a criminal offense.
Fundamentally individuals have changed very little over time and the same things, the drivers, that motivated some weak-minded people hundreds of years ago still abound today. When it comes to starting a business for example too many people are seeking a ‘get rich quick scheme’ rather then be willing to put in the sustained effort that will almost always be required. I have come to appreciate that while ‘timing’ is very important when starting a new business – so is ‘time’ – and many people give up before they even give themselves a reasonable chance because it’s too much like hard work.
The reality is that there are some dubious people and companies out there who use extremely underhanded practices and deserve to be exposed for what they are. On occasions I have tested products, which made wholly unsound claims of saving energy. In one case after thorough testing and evaluation of a motor controller in our laboratory the Chief Engineer said “this product bears no resemblance whatsoever to what is written in their sales brochures and technical manual”.
On another occasion I was asked to provide an independent assessment on wild claims made by an energy saving device. The report was to be used to commence proceedings in the Courts. I immediately new the product was being totally misrepresented so I rang the company personally to obtain information and give them the opportunity to set the record straight and eventually spoke to the MD. He admitted he had no technical people in his employ, either directly or sub-contract that I could speak to and he didn’t know how it worked. Audaciously he then asked me; “you seem to know a lot about this can you please tell me how it works?” I told him “It doesn’t work” My response was not welcomed… The company subsequently went out of business.
But don’t be tempted to throw the baby out with the bath water by making the erroneous and potentially costly mistake of assuming that all companies who market their products and services in a professional way, like Enigin does, are tarred with the same brush. At Enigin we never, ever, EVER, publish information that we know to be technically or commercially misleading and we always encourage people use due diligence just as we do when we assess new technologies.
When one is about to make a life changing decision, it is essential to obtain professional advice from people who know what they are talking about be that legal, technical, financial, or customer acquisition through marketing. We must be careful whose opinion we listen to, as many individuals who go onto Internet forums for example, will provide grossly misleading information, sometime for personal gain, and because they are hiding behind bogus names do so with seeming impunity. Read my recent article on ‘Who’s Opinion Counts Most’.
I have always brought my children up to believe you should not blow out another persons candle just to make yours burn brighter. As for all our products and solutions; ‘it does what it say’s on the tin’. At Enigin we have an open door policy and people can visit us anytime – see the products working and meet the people behind the Company – what you see is what you get. In summary, remember not all ‘Snake Oil’ is bad – indeed the snake oil salesman could actually save your life… consider the following extract from National Geographic: -
“For more than 50 years, the staff of the Australian Reptile Park has raised and milked hundreds of venomous spiders and snakes—including the death adder—for their poisonous venom in order to create life-saving medicines. As John Weigel, director of the Australian Reptile Park, notes, the program helps save hundreds of lives each year. Weigel told National Geographic News; We’ve done it for 55 years and it saves perhaps 280 to 300 lives a year. That’s something we feel really good about.”
Enigin: The New EnergyMaps Formula
As climate changes surpass some of the most pessimistic predictions
made back in 1997 (Kyoto Protocol ratification), energy saving
solutions provide a sustainable hope for a brighter future.
Mountain glaciers are shrinking in Europe, South America and Africa, while the Arctic's once frozen seas have melted, creating new ship passages. Oceans have risen, droughts are more severe worldwide, species (such as the iconic polar bear) are becoming extinct at an alarming rate, and carbon sinks are no longer able to soak up as much CO2 as they used to. Not to mention the Alaska-sized summer ice sea mass that has shrunk in the Arctic...
All these dramatic events lead governments all over the world to
energetically encourage a change in consumer behaviour, promoting
energy saving products, like those available from Enigin, as a reliable solution to climate change.
Facility Managers need access to Green Technologies along with a built-proof way of verifying the efficacy on a chosen application. Enter the Enigin Scam Buster highly ethical formula. We need to take action now and be sure we are making the right decisions because the grim facts we are faced with presently were underestimated back in
the 1990's, when forecasts were more optimistic than today's reality.
Since the target to reduce emissions was made, sealed by the 1997
agreement, there has been an increase of 6.5% in CO2 levels in the
atmosphere. This means the anticipated results were not achieved,
mostly due to the fact that the 3 most polluting countries - the US,
China and India - were not included in the accord.
Where in 1997 only climatologists and environmentalists were working
on climate change issues, all sectors and specialists are active about
it today: biologists, lawyers, engineers, insurance analysts,
economists, psychologists, and leading edge energy saving companies like Enigin PLC. But the flip side (the positive upside) is that Global Warming, and the need to
implement energy efficient solutions to
counterattack it, concern all business owners, who are given the
opportunity to react profitably.
Enigin can provide the technology and expertise to capitalize on this demand and we can provide this is a totally RISK FREE environment to companies so as to ensure they are not the victim of some scam. How? The Enigin Scam Busting Eniscope.
No longer a simple option, energy efficiency has become an obligation.
But this presents a challenge for new emerging green technologies. How can their products be accurately evaluated by client companies in an open and honest way, “no scam here please”, just full disclosure on the efficacy of technology is what we all need! There is so much ‘fudge factor’ surrounding this industry and decision makers are keenly aware of the need to avoid scam products and bogus scam energy switching “incentives”. There is understandably a great deal of distrust at large presently since millions of people have been adversely affected by financial scam products for example within the one time respected banking corporations. Client companies need hard facts, the real numbers so as to be able to make informed decisions about energy saving initiatives, and that’s one of the main drivers behind the new initiative from Enigin Plc, the Enigin Scam Busters Best Practice Code of Conduct. All of us involved need to create a healthy environment wherein both developers of ethically proven Energy Saving Solutions like those provided by Enigin Plc can be installed and customers feel reassured confidently knowing that all benefits are measurable and quantifiable.
Governments are pressing business owners to take the lead and switch to energy efficient
products with both a “carrot and stick” approach; by instating energy efficient policies and regulations,
implementing new taxes for inefficient structures, and providing
funding aids for the installation of energy saving methods.
These initiatives also provide a serious business opportunity for
entrepreneurs or experienced businessmen and women who wish to become
Independent Distributors for energy efficient products, providing they can be sure the products and solutions they are offering actually work and are not a scam, which, without Eniscope – the Scam Buster it is easier said than proven. Urgent action is needed to combat what many believe is the greatest problem to ever effect civilization… across the globe, glaciers, which are known to be good climate
indicators, are melting 3 times faster than in the 1970s. The oceans'
acidity level is also rising, due to excess carbon dioxide being
absorbed into the water, which harms corals, oysters and plankton, and
threatens the oceanic food chain.
Warmer winters also entail the prevailing of certain insect species,
which continue their activity all year around. A good example is
beetles, that have destroyed millions of acres of pine forests in
Canada and the US.
From both a moral and a financial perspective, turning to energy
saving solutions is the most sensible and beneficial thing to do and thanks to the Enigin Scam Buster technology – Eniscope -
businesses around the world can save money and reduce their carbon
footprint, and those are things no one can afford to neglect. The Enigin Scam Buster Teams are operating in over fifty countries of the world… helping business like you to Profit With Integrity
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