Sales & Marketing
From the moment we are born, our environment, our parents and others who are close to us shape the way we communicate. From these examples we develop strategies for different situations, some effective, some not.
Several years ago I wrote a training programme designed to develop and enhance those communication skills that are most likely to enable individuals to communicate more effectively, while...
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It’s important that we understand the mechanism of the purchasing process – actually WHY do people buy things – what makes them part with money. Actually we all have far more to do with this process than we realise: after all we have all been customers many times. We like to think of ourselves as independent free thinking agents totally in control of all of our decisions and we don’t like ...
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Don’t believe that everyone who knows something about customers and products is automatically a professional salesperson. Anyone can take down and process orders but a true professional salesperson, while always remaining tactful and pleasant, must be dynamic enough to sweep away resistance and turn prospects into customers. It’s within the rich variations of the sales presentation itself that...
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It’s winning paying customers that makes a business successful…certainly there is more to running a harmonious, profitable business than simply securing up-front orders, however, failing to secure enough quality business is definitely the cause of far more failures that anything else. As long as you are winning lot’s of quality profitable orders you have at least the opportunity to b...
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‘Snake Oil’ salesman is a term I have occasionally seen posted by Trolls on Internet forums in an attempt to discredit the profession of sales and marketing. Professional marketing is an anathema to many such people and this derogatory expression is sometimes used carte blanche by individuals when in point of fact they know very little, sometimes absolutely nothing about the company or...
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Enigin: Saving Energy To Fight Climate Change
As climate changes surpass some of the most pessimistic predictions
made back in 1997 (Kyoto Protocol ratification), energy saving
solutions provide a sustainable hope for a brighter future.
Mountain glaciers are shrinking in Europe, South America and Africa, while the Arctic's once frozen seas have melted, creating new ship passages. Oceans have risen, droughts are more severe worldwide, species (such as the iconic polar bear) are becoming extinct at an alarming rate, and carbon sinks are no longer able to soak up as much CO2 as they used to. Not to mention the Alaska-sized summer ice sea mass that has shrunk in the Arctic...
All these dramatic events lead governments all over the world to
energetically encourage a change in consumer behaviour, promoting
energy saving products, like those available from Enigin, as a reliable solution to climate change.
The grim facts we are faced with presently were underestimated back in
the 1990's, when forecasts were more optimistic than today's reality.
Since the target to reduce emissions was made, sealed by the 1997
agreement, there has been an increase of 6.5% in CO2 levels in the
atmosphere. This means the anticipated results were not achieved,
mostly due to the fact that the 3 most polluting countries - the US,
China and India - were not included in the accord.
Where in 1997 only climatologists and environmentalists were working
on climate change issues, all sectors and specialists are active about
it today: biologists, lawyers, engineers, insurance analysts,
economists, psychologists, and leading edge energy saving companies like Enigin PLC. But the flip side is that Global warming, and the need to
implement energy efficient solutions to
counterattack it, concern all business owners, who are given the
opportunity to react profitably.
Enigin can provide the technology and expertise to capitalise on this demand.
No longer a simple option, energy efficiency has become an obligation.
Governments are pressing business owners to switch to energy efficient
products by instating energy efficient policies and regulations,
implementing new taxes for inefficient structures, and providing
funding aids for the installation of energy saving methods.
These initiatives also provide a serious business opportunity for
entrepreneurs or experienced businessmen/women who wish to become
energy efficiency distributors.
Across the globe, glaciers, which are known to be good climate
indicators, are melting 3 times faster than in the 1970s. The oceans'
acidity level is also rising, due to excess carbon dioxide being
absorbed into the water, which harms corals, oysters and plankton, and
threatens the oceanic food chain.
Warmer winters also entail the prevailing of certain insect species,
which continue their activity all year around. A good example is
beetles, that have destroyed millions of acres of pine forests in
Canada and the US.
From both a moral and a financial perspective, turning to energy
saving solutions is the most sensible and beneficial thing to do.
Businesses around the world can save money and reduce their carbon
footprint, and those are things no one can afford to neglect. Enigin… helping business to Profit With Integrity
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